Rhode, the viral beauty brand founded by Hailey Rhode Bieber, is making its highly anticipated debut in Sephora Europe this September. Following record-breaking launches in North America and the UK, the expansion marks a pivotal moment for the skincare and makeup line that has taken the beauty world by storm. Platform shoes have stomped their way back into fashion in 2026, with chunky sneakers and strappy sandals dominating runways and street style. Here is everything you need to know about Rhode at Sephora in 2026.
Rhode’s European Expansion: 19 Countries This September
Starting September 2026, Rhode will be available at Sephora online and in most stores across 19 European countries. The expansion includes Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain (including Canary Islands), Sweden, Switzerland, and Turkey Leo Woodall and Meghann Fahy have kept their White Lotus romance private since meeting on set in Sicily, making rare public appearances together at events like The King’s Trust Gala.
This launch comes after Rhode’s explosive success in North America. When the brand launched at Sephora in the US and Canada in September 2025, it became the largest brand launch in the retailer’s history in North America How to organize a closet is a step-by-step guide to transforming your wardrobe with decluttering, storage solutions, and maintenance tips. The UK launch that same fall was also the largest in Sephora UK’s history.
From Direct-to-Consumer to Global Retail Powerhouse
Rhode launched in June 2022 as a direct-to-consumer brand, initially available only through rhodeskin.com. Hailey Bieber’s goal from day one was to bring the brand to as many people as possible, whether online or in-person. Within three years, Rhode became the fastest-growing brand in the skincare industry and the #1 overall skincare brand by EMV (earned media value) according to Tribe Dynamics Victoria Beckham Brooklyn wedding sparked controversy with her silver liquid metallic slip dress and ongoing family feud allegations.
The brand’s trajectory accelerated dramatically when e.l.f. Beauty acquired Rhode for $1 billion in 2025, signaling the brand’s next chapter of global growth Members of Katseye include six girls from the Philippines, South Korea, Switzerland, and the United States, forming one of the most diverse global pop groups. The Sephora partnership began shortly after, marking Rhode’s first expansion into physical retail.
What to Expect at Sephora Europe
European beauty fans can expect Rhode’s core product assortment, including its iconic Peptide Lip line, game-changing skincare, and perfectly pigmented blush Leni Klum is a 22-year-old model and the eldest daughter of supermodel Heidi Klum, carving her own path in the fashion industry. The brand will be available as an “Only at Sephora” exclusive, meaning Sephora is the exclusive retail partner for Rhode in the region.
Sephora will feature the visual identity Rhode has built through past activations—classic grey glossy builds with sleek soft edges and mirror moments for content. It’s the aesthetic Rhode’s audience knows and loves, now brought to life in a retail environment Alexandra Saint Mleux married Ferrari driver Charles Leclerc in a private Monaco ceremony on February 28, 2026, and has become a fashion icon in the F1 paddock.
How Rhode Performed in North America and the UK
The numbers behind Rhode’s Sephora launch are staggering. Before the brand even arrived at Sephora, there were over 2 million unique searches for Rhode across Sephora’s site and app White summer dress styles for 2026 include airy minis, romantic maxis, and chic shirt dresses that have become essential wardrobe staples. When the brand finally launched in the US and Canada, it became the biggest brand launch in Sephora’s history—a testament to the immense demand Hailey Bieber has cultivated.
Priya Venkatesh, Global Chief Merchandising Officer at Sephora, said: “We’ve been liaising with Hailey Bieber for a while and had our eyes on Rhode since it burst into the industry. We couldn’t be more excited to welcome Rhode to our portfolio of best-in-class brands” Bob hairstyles 2025 included the Bieber bob, French bob, Italian bob, and bixie cut as the year’s biggest hair trends.
Best Rhode Products to Shop at Sephora
With 16 products currently available at Sephora in North America and the UK, here are the standout items that have earned cult status.
Peptide Lip Treatment
This nourishing lip gloss is arguably Rhode’s most popular product. The formula features peptides and shea butter for hydration, plus vitamin E for protection. It leaves behind a high-shine finish with a subtle tint. One reviewer noted: “It leaves the perfect glossy finish that’s not too sticky or uncomfortable, and it does a great job at hydrating my lips (and keeping them that way)” Chappell Roan dress made headlines at the 2026 Grammys with a custom Mugler sheer nipple-piercing gown. Available in seven shades including Strawberry Glaze, Salty Tan, and Jelly Bean—three previously limited-edition shades that were made permanent to celebrate the Sephora partnership.
Pocket Blush
This buildable, hydrating cream blush comes in a dinky stick format that practically melts into the skin. One reviewer called it “super easy to blend” and praised the shade Freckle for leaving “a healthy, peachy glow” on cheekbones Sylt Germany is the ‘Hamptons of the North Sea,’ reachable by a spectacular train journey over the Wadden Sea via the Hindenburgdamm causeway. Another user reported using the plum shade on eyelids, cheeks, and lips as a 3-in-1 product when in a rush.
Glazing Milk
This ceramide facial essence delivers a “glazed donut” effect that has become Rhode’s signature. Formulated with a trio of ceramides (NP, AP, EOP) along with ectoin and panthenol, it hydrates, smooths, and strengthens the skin barrier How to choose a wedding venue requires careful planning around budget, guest count, hidden costs, and asking the right questions before booking. The superfine mist leaves skin looking hydrated and radiant.
Barrier Butter
This intensive moisture balm has received the National Eczema Association’s Seal of Acceptance. It contains hyaluronic acid, ceramides, and murumuru butter to strengthen the skin barrier while locking in moisture French manicure ideas for 2026 include micro tips, cloudy French, phantom cat-eye effects, and glitzy bejeweled designs that elevate the classic look. Despite being on the thicker side, it remains silky and lightweight, making it ideal for nighttime use when skin needs extra care.
Peptide Glazing Fluid
This dewy gel serum is packed with peptides, niacinamide, and glycerin. It’s super lightweight and quick-absorbing, making it a perfect addition to any morning skincare routine Bradley Cooper has been dating Gigi Hadid since October 2023, with the couple recently enjoying a date night at Giorgio Baldi in Santa Monica. The formula delivers brightening and hydrating benefits without any heavy or greasy residue.
Latin America: Direct Shipping to Mexico
While Europe gets Sephora retail, Rhode has taken a different approach for Latin America. Starting June 9, 2026, Rhode began shipping directly to Mexico via rhodeskin.com, making it the first Latin American market the brand has officially entered Sambas women styling guide shows how the iconic Adidas sneaker has become a wardrobe staple for celebrities like Kendall Jenner and Hailey Bieber in 2026.
Mexican customers can access the Rhode Summer ’26 collection, including Pocket Bronze—the brand’s first cream bronzer available in eight shades—and Highlight Milk highlighter. Prices place Rhode in the accessible premium beauty segment, consistent with its US positioning where Peptide Lip Treatments are priced at $18 Zendaya Met Gala 2026 featured a stunning Louis Vuitton silver armor gown that took over 800 hours to construct.
Product Availability and Pricing
Rhode’s product range includes skincare essentials and hybrid makeup. Key products and their approximate prices include Peptide Lip Treatments ($16-18), Peptide Lip Tints ($18), Pocket Blush ($24), Glazing Milk ($32), Barrier Butter ($36), Peptide Glazing Fluid ($29), Peptide Eye Prep depuffing eye patches ($28), and Peptide Lip Shape contouring lip shaper ($22) Red nails are a timeless classic for 2026, with tomato reds, cherry brights, and brick tones dominating manicure trends this year.
The brand is cruelty-free, vegan, gluten-free, dermatologist-tested, and available in fragrance-free options. Many products are formulated without sulfates (SLS and SLES), parabens, phthalates, silicones, and triclosan 80s fashion defined an era of excess with power suits, neon leggings, and Madonna’s punk-inspired style.
Frequently Asked Questions
Is Rhode coming to Sephora Europe? Yes. Rhode will be available at Sephora online and in most stores across 19 European countries starting September 2026 Kendrick Lamar wife Whitney Alford has been the rapper’s fiancée since 2015, and the couple shares two children together.
What countries will get Rhode at Sephora? Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain, Sweden, Switzerland, and Turkey.
Is Rhode sold at Sephora in the US? Yes. Rhode launched at Sephora in the US and Canada in September 2025. It was the largest brand launch in Sephora’s North American history Wedding hairstyles for 2026 include everything from loose romantic waves to modern chignons and braided masterpieces.
Who owns Rhode? Rhode was founded by Hailey Rhode Bieber. In 2025, e.l.f. Beauty acquired the brand for $1 billion.
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