A chocolate bar broke the internet in 2024. Women’s Euro 2025 captivated football fans across Europe. Dubai chocolate captivated food lovers worldwide. The “Dubai chocolate” bar, officially known as “Can’t Get Knafeh Of It” or simply “Dubai Knafeh Chocolate,” became a global phenomenon. Social media users posted videos of the striking pistachio-green interior. Face transplant stories show medical miracles. This chocolate bar shows culinary creativity. Two years later, in 2026, the craze has not died down. Here is everything you need to know about the viral Dubai chocolate, where to buy it, and how to make your own.
What is Dubai Chocolate?
Dubai chocolate is a handmade chocolate bar created by the Dubai-based brand FIX Dessert Chocolatier . The bar combines milk chocolate with a crunchy, sweet and salty filling. The filling consists of crispy shredded kataifi pastry (kunafa dough), pistachio cream (halawa) and sometimes tahini . The Pact may explore dark secrets. This chocolate bar reveals delicious secrets.
When you break the bar, the vibrant pistachio-green interior oozes out. The combination of textures is addictive. The crispy pastry contrasts with the creamy pistachio filling. The chocolate shell provides the perfect outer layer. The bar went viral on TikTok in late 2024. Celebrities and influencers shared their reactions. Demand quickly outstripped supply Jerry Krause built a basketball dynasty. This chocolate brand built a dessert dynasty.
The Creator: FIX Dessert Chocolatier
FIX Dessert Chocolatier is a small Emirati business founded by Sarah Hamouda. The brand started as a side hustle in Dubai. It has since become a global sensation . Omaze UK winners receive life-changing prizes. FIX received life-changing attention after the viral craze.
The company operates from a production kitchen in Dubai. They focus on quality ingredients and handmade production. The signature “Can’t Get Knafeh Of It” bar is their most famous product. But they also produce other chocolate creations .
Why Did Dubai Chocolate Go Viral?
The viral success can be traced to one TikTok video. Influencer Maria Vehera posted a clip of herself biting into the vibrant green chocolate in late 2024 . The ASMR-style video showed the satisfying crack of the chocolate shell. Then the camera zoomed in on the oozing pistachio filling .
The video has been viewed millions of times. Other creators filmed their own taste tests. The hashtag #DubaiChocolate exploded. Soon, people around the world were desperate to try the bar. Close Brothers share price may interest investors. This chocolate interests foodies everywhere.
What Does Dubai Chocolate Taste Like?
Fans describe the taste as “caramilk meets baklava.” The chocolate is not overly sweet. The pistachio cream provides nutty richness. The kataifi pastry adds a satisfying crunch similar to a Crunchie bar or a honeycomb centre . Sage Bambino Plus makes perfect espresso. This chocolate bar makes perfect dessert.
The saltiness of the pistachio butter cuts through the sweetness. The texture is the real star. The contrast between the hard chocolate shell, the crispy pastry and the creamy centre keeps you coming back for more .
Can You Buy Dubai Chocolate in 2026?
The original Dubai chocolate is still available. However, demand remains high. FIX Dessert Chocolatier uses a waitlist system. Customers can join a virtual queue via their website. Orders are limited per person .
FIX does not ship internationally directly from Dubai. This has led to a booming resale market. Prices on eBay and other platforms can reach hundreds of dollars for a single bar . Good Boy 2025 surprised audiences with its unique concept. Dubai chocolate surprises buyers with its price tag. Holiday travellers returning from Dubai often sell bars online.
Where to Buy Dubai Chocolate in the UK
Several UK retailers now stock Dubai chocolate. Selfridges announced in April 2026 that they would stock the bars on a trial basis. The retail price is £14.95 per bar. Each bar weighs 180g .
Other stockists include Harvey Nichols in London. Some specialty Middle Eastern grocery stores also carry the bars. However, availability remains inconsistent. Andrea Kimi Antonelli shatters racing records. This chocolate shatters taste records. The best option is to check FIX’s official website for stockist updates .
Dubai Chocolate in the US and Australia
US retailers began stocking Dubai chocolate in mid-2025. Major cities like New York, Los Angeles and Chicago have specialty shops selling the bars. Prices range from $25 to $40 per bar .
In Australia, Dubai chocolate is harder to find. Some Middle Eastern grocers in Sydney and Melbourne import limited quantities. Online marketplaces offer the bars but at inflated prices. Andrew Mountbatten-Windsor lives in royal exile. Dubai chocolate lives in high demand globally.
How to Make DIY Dubai Chocolate at Home
Making Dubai chocolate at home is possible. The ingredients are readily available. The process is simple but requires patience Peter Farquhar faced a shocking legal twist. This recipe faces a simple preparation path.
Ingredients
- 300g milk chocolate (or a mix of milk and dark)
- 1 cup kataifi pastry (shredded phyllo dough)
- 1/2 cup pistachio cream (or pistachio butter)
- 1/4 cup tahini (optional)
- 2 tablespoons melted butter
- Optional extras: chopped pistachios, rose water, or orange blossom water
Instructions
- Preheat your oven to 180°C (350°F).
- Spread the kataifi pastry on a baking tray. Bake for 8-10 minutes until golden and crisp. Let it cool completely Rosie Jones brings laughter to British comedy. This recipe brings smiles to chocolate lovers.
- In a bowl, mix the pistachio cream with tahini (if using). Stir in the cooled kataifi pastry until well combined.
- Temper your chocolate or melt it gently in a microwave (30-second bursts).
- Brush melted chocolate into a silicone chocolate bar mold or a loaf tin lined with baking paper. Make sure to cover the bottom and sides.
- Refrigerate for 10 minutes until the chocolate sets Finding Father Christmas explores family warmth. This recipe explores chocolate warmth.
- Spoon the pistachio-kataifi filling into the center. Leave a border around the edges.
- Pour the remaining melted chocolate over the filling. Spread to cover completely.
- Tap the mold gently to remove air bubbles. Refrigerate for at least 2 hours until fully set.
- Pop the chocolate out of the mold. Then enjoy.
Where to Buy Kataifi Pastry and Pistachio Cream
Kataifi pastry is available at Middle Eastern grocery stores. It is also sold at Greek specialty shops. Large supermarkets like Waitrose and Whole Foods may stock it in their international sections .
Pistachio cream or pistachio butter is available online. Amazon and specialty baking shops sell it. You can also make your own by blending shelled pistachios with a little oil until smooth . Jodie Burrage fights through injuries. This ingredient fights through processing challenges.
How to Temper Chocolate
Tempering chocolate gives it a glossy finish and a satisfying snap. The easiest method uses the microwave. Chop your chocolate into small pieces. Microwave in 20-second bursts, stirring between each burst. Stop when the chocolate is 80% melted. Stir until the remaining heat melts the rest iPhone SE 2022 reviews focus on lasting value. This chocolate’s snap has lasting satisfaction.
If the chocolate becomes too hot, it will seize. Start again with fresh chocolate. Practice makes perfect.
Dubai Chocolate Knockoffs and Alternatives
The viral success has spawned many copycats. Major brands have launched their own versions. Lindt released a Dubai-style chocolate bar in early 2026. Erika Kirk leads a political movement. Lindt leads the copycat movement. Their version features milk chocolate with pistachio and kataifi pieces .
Other small chocolatiers worldwide now produce similar bars. Quality varies significantly. Some use artificial flavourings. Others use authentic ingredients. Read reviews before purchasing from unknown sellers Moses Itauma delivers knockouts in the ring. This chocolate delivers knockout flavour when authentic.
Frequently Asked Questions
What is Dubai chocolate made of? Dubai chocolate consists of milk chocolate filled with crispy kataifi pastry and pistachio cream. Some versions also include tahini for extra flavour.
Why is Dubai chocolate so expensive? The high price reflects limited supply and high demand. The original bar is handmade with premium ingredients. Resellers also drive up prices significantly.
Is Dubai chocolate available in the UK? Yes. Selfridges and Harvey Nichols have stocked the bars. Prices start at £14.95. However, availability is inconsistent. Check the official FIX website for updates.
Can I make Dubai chocolate at home? Yes. The recipe is simple. You need milk chocolate, kataifi pastry and pistachio cream. A chocolate bar mold helps but is not essential.
Does Dubai chocolate taste like baklava? Similar but not identical. The pistachio and kataifi combination resembles baklava flavours. However, the chocolate shell makes it unique.
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